Many businesses that want to gain online recognition and connect with a wider audience are investing in animated videos. An animated video gives you the ease to convey the most complex ideas or topics in an easy and simple way. It helps a business connect with the audience emotionally and influences them to take action. An animated video can do wonders for your business. However, the animation process is a bit complex and many believe they can’t do it. If you’re one of those people, you’re in the right place!

Today, we are going to be mentioning the 6 steps of the animation process. Once you’re done reading this, you’ll know exactly where to start with your animated video and make one that is highly engaging and creative.

1. Collect Information

This is the first step of the animation process. In this phase, you need to make sure you collect as much information as you can regarding the audience, you’re aiming to deliver the animated video to. This is because the whole concept of your video animation depends on your target audience and what they prefer. For instance, an animated video aimed for kids would be quite different than a video aimed for adults. Therefore, in order for your video animation to deliver an effective message to the target audience, you need to gather information regarding your audience first. Once you’ve collected the vital information, you move on to the next step.

2. Script & Concept

The script and concept are the backbones of any video animation. When it comes to determining the script and concept of the video animation, all the information you collected in the first step will help you. All the information you gathered will guide you to connect the dots and craft a brilliant concept and script according to what the audience wants to see. During this step, you must determine what the length of the video animation should be, and what approach your video animation will take. For instance, you can either go for a problem solution approach or a stand-alone story approach.

3. Voice Over

Once you’ve covered the script and concept part of the animation process, you’ll have a powerful message to convey. However, now it’s time to put an effort to set the right tone for the video animation. A message is only as good as the execution. Therefore, finding the right voice over is crucial. You need the perfect tone to deliver your message clearly and effectively. A good voice over is one that has the right pace, tone, follows the right pitch and pauses at the right time.

4. Storyboard

Might sound like something too complex, but it isn’t. A storyboard is basically a hand-drawn sketch of the whole script you prepared in the second step of the animation process. The storyboard is the sketch of each scene that is to be presented in the video animation. Each sketch will describe the visuals and actions of the scene.

5. Visuals

This is the most time-consuming animation process. It requires you to be creative in order to visualize your storyboard with the right character design, text, and color. You should come up with two or more visual styles so that you can pick the best one. In this process of the animation video, the main objective is to translate the sketches into colored and meaningful illustrations.

6. Animation

The final step of the animation process is where you have to begin to give your animated video a complete touch-up and structure. This is the process in which you have to bring the sketch and colored illustrations to life. Along with the right voiceover, you’ll be able to make a creative and engaging animated video. This process involves a lot of time and is the most complex part of the entire animation process.


We’ve mentioned the six basic steps of the animation process. Following these steps, the right way will help you develop a video animation that will definitely be expressive and creative. If you’re looking for professional animation video services, you can always count on Animation Agency! Visit our website or call us at 800-314-4049.





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