Every business that wants to grow and succeed in its operations needs to implement digital marketing strategies. One brilliant strategy that is easy to implement and can be quite helpful is animation. There are a variety of animation styles out there, but, today, we’re focusing on explainer videos. If you’re looking to create one, you’re in the right place because we’ve got the top explainer video software in 2021 you need to know about!

Here you’ll find why explainer videos are important, how to make explainer videos, and what the best explainer video software to use is!

What is an Explainer Video?

An explainer video is a short but impactful digital marketing video that is used to explain and express the brand’s message regarding the business, product, or service. Generally, you’ll find explainer videos placed on landing pages, website home pages, and product pages.

Why Use Explainer Videos?

An explainer video comprises a combination of audio and visual stimuli in order to explain a specific or complex idea/topic in a simple and understandable manner. Rather than just using text or audio, explainer videos consist of both. This combination has proven to be highly effective in increasing message retention as people who view animated videos are 64% more likely to take action such as purchasing or contacting the business.

How to Make Explainer Videos?

Even though explainer videos are an excellent digital marketing strategy, it doesn’t mean it will always work. It is important to create a killer explainer video that attracts even the dullest audience. So, how do you make an awesome explainer video? Here are some steps to follow.

Come up with A Great Script

The purpose of creating an explainer video is to deliver a message that is strong and convincing. In order to make sure your delivery is great, you have to come up with a script. The script will help you in the next steps of creating an explainer video that has value in its message.

Voice Over

Professional dialogue is necessary to ensure the delivery of your concept/idea/story is impressive. You don’t want to deliver your message poorly. So, it’s important to hire a professional who can do it for you or follow these steps to do it yourself;

  • Place your phone on a flat surface
  • Make sure the room is quiet
  • Record with the script in view

Simplicity is Key

The length of an explainer video should be 60 seconds. You need to convey your message in a simple way that is understandable and clear. You have to make sure your message is delivered with perfection within those 60 seconds. If you don’t make the most of those 60 seconds, say goodbye to the viewer!

Regardless of how complex your topic maybe, you have to break it down in a way that allows the audience to understand with ease. You have to make sure they don’t get confused at any point of the explainer video.

Let The Audience Know Why They Need It

If you’re trying to sell a product or service, you need to use those 60 seconds of an explainer video to inform the audience how the product or service would benefit them. A 60-second explainer video is your shot at impressing the audience, so let them know why they need your product. Ultimately they’ll go check out your product to know more about it.

The Best Explainer Video Software 2021

By following the above steps you’ll know what you need to do in order to make sure your explainer video is an impressive one. So, if you’re ready to bring your explainer video to life, check out the best explainer video software 2021 we’ve mentioned below!

1. Vyond

This explainer video software brings you modern templates with a handful of options to help you easily animate characters.

2. PowToon

PowToon is a great explainer video software because you don’t need any experience or skill to animate using it. It’s the best explainer video software for beginners.

3. Wideo

A modern and easy to use interface. This explainer video software provides you the opportunity to create animation with ease. However, if you want the best of this software, you’ll have to go pro.

4. Rawshorts

Excellent AI tool that quickly scans through your explainer video concept and comes up with the main concepts of your overall animation.

5. Animaker

An affordable explainer video software that has free templates which are better than most tools online. This software provides you with helpful tutorials on how to create explainer videos and much more in style.

Final Thoughts

As you can see, we’ve mentioned the top 5 explainer video software 2021 for you. If you’re ready to create an impressive and killer explainer video to attract and retain customers, you definitely should check out the explainer video software mentioned today.

Alternatively, if you’re looking for professional animation services, contact Animation Agency!

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