Instagram is one of the most popular social media networks. Many businesses use this platform to connect with the millions of users on Instagram. On Instagram, the best way to connect with an audience is to post videos. These videos should be engaging, informative, and easy to understand. Sounds easy right? Well, it is, only if you use the best video format on Instagram! If you’re using Instagram for marketing using videos, you surely need to know the best video format for Instagram. Luckily, you’re in the right place! We’ll be mentioning some very helpful information that will surely benefit your Instagram video marketing strategy!

Why Choose This Platform?

This question is asked by many people who don’t understand what Instagram has to offer a business looking to promote itself. Well, firstly, people who do marketing using Instagram understand the potential this social media platform has. The reason why people are using this platform is to spread the message regarding their business, product or service is quite simple.

Instagram comes in third for social network popularity! This means Instagram is a platform that has over 500 million daily active users who spend at least 53 minutes or more per day. Therefore, Instagram gives businesses the opportunity to engage with millions of people in one place. Instagram removes geographical barriers; thus, your potential customer could be anywhere!

What Is The Best Video Format for Instagram?

Let’s dive right into this question without wasting any time. Well, hands down the best Instagram video format has to be MP4. However, the video file must include the specifications we’ve mentioned below as well!

  1. H.264 Codec
  2. AAC audio
  3. 3500 kbps bitrate
  4. A frame rate of 30 frames per second
  5. Maximum video length 60 seconds
  6. 920 pixels height
  7. Video width of 1080 pixels
    Using the right format such as MP4 along with the right specifications will allow you to compress high-quality and excellent videos into a relatively small size. It’s a universally accepted format and has proven to be the best when it comes to videos on Instagram. Many of the businesses that want to post high-quality and engaging content perfectly, use MP4.

How to Get The Best Instagram Audio Quality

Often people have issues with the audio quality of the video they post. Well, the best way to give your video the audio quality you need to ensure to the audio is at a minimum bit rate of 128kbps. It doesn’t matter what kind of video you’re posting; this rate will give your video the best audio quality.

The Best Instagram Video Dimensions and Size

Well, the best Instagram video dimensions and size you should always use in order to upload the best quality videos include 864 pixels width by 1080 pixels height and the ratio of the video should be 4:5. With the help of using these dimensions and ratios, you’ll surely be able to give your followers some worth watching. Since your followers deserve to see the best, you need to use the best format, dimensions, and size in order to give them the best!

Tips for Posting High-Quality Videos on Instagram

The truth is, when it comes to Instagram videos, making it look good does take up time and hard work. Unlike other platforms such as Facebook or YouTube, widescreen videos never look great on Insta. Therefore, keeping this in mind, you need to optimize the video in the best way possible before posting it on Instagram. Below we’ve mentioned some tips to keep in mind in order to increase your Instagram video’s quality.

• Always record the video with the best quality camera

• Never do it offline. Make sure to keep your WIFI connected when posting.

• Always use the best video dimensions, size, and ratio.

• Use Google Drive or Apple Airdrop for transferring files

• Make sure to edit the video using the right techniques

• Always record the video with the best quality camera

Why Using The Best Video Format for Instagram Is Important?

The reason is quite simple. If you want your followers to not only watch but connect with the videos you upload, you need to make sure the videos are high-quality. The better the quality of your videos, the better the chances of your videos gaining online recognition. Therefore, your business will surely begin to connect a handful of more potential customers!

By posting high-quality videos, your followers will enjoy your videos. Other than this, they will have a positive impression regarding your business because you put an effort when it comes to marketing on Instagram.

Final Thoughts

As you can see, we’ve mentioned the best video format for Instagram. Also, we’ve mentioned the specifications, dimensions, and ratio you need to keep in mind the next time you plan on posting a video on Instagram.



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