A corporate video is all about creating a professional video that allows an organization to communicate externally or internally. The purpose of a corporate video is either to promote or teach the audience regarding a specific topic/product. However, it’s important for the corporate video to have a good script. Coming up with a strong corporate video script will allow you to communicate your brand’s message with authority and clarity. So, if you’re wondering how to write a corporate video script, you’re in the right place!

Corporate Video Script: 3 Great Tips to Make One

When a business wants to produce a strong and impactful corporate video, it’s crucial to first come up with a great corporate video script. The script is the backbone of the video and also the key to delivering messages effectively via videos. Even if the corporate video has great visuals and audio, the script is what will allow you to deliver a video that is engaging, informative, valuable, and succinct. So, if you really want your corporate video to be effective, you need a great script and we’ve got the tips that can help you do so!

1. Determine Your Goals

If you want a good corporate video script, you need to determine what the objective or goal of the video is. For instance, you need to determine if the video is for entertainment or educational purposes. Is the video for external or internal purposes? By understanding what the purpose of making a corporate video is, the next steps of the corporate video creation become smoother.

2. Set The Length

Once you’ve understood the reason behind creating a corporate video, you need to set the length of the video. Typically, videos uploaded online work best when they last around 45 to 90 seconds. So, by knowing what the main message of your corporate video is, you can set the length accordingly. By setting your length, you’ll be able to convey the core business message in balance with the attention span of the target audience.

3. One Liner

Yes, if you want to quickly grab the attention of your target audience and entice them to continue viewing the corporate video, you need to come up with an impressive one-liner. You need to start the corporate video with this one-liner in order to attract and retain the viewers. So, how do you come up with a good one-liner? Well, understand the business message and how it is useful for the audience. Present that business message and why it’s good for the audience in one creative sentence.

What Should Your Corporate Video Script Look Like?

Once you’ve come up with corporate video scripts, you need to examine its structure. So, what does a good corporate videos script structure look like? Well, here’s an example;

  • A strong introduction
  • Precise and clear story
  • Highlight the key points
  • Conclude the story by summarizing the purpose of the corporate video
  • Call to action

Final Thoughts

If you really want your corporate video to deliver a message in a way that is engaging and informative, you need a strong corporate videos script. Without one, your audience will not be able to find value in it. Therefore, all the time and efforts invested in making one will go to waste. So, if you’re planning on producing a corporate video, don’t ignore the script. Use the tips above as they’ll give you a clear direction on how to make a good corporate video script.

If you need professional help, you can contact the Animation Agency. We’d be glad to work with you on your dream project!



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