In the digital era we live in, people want their businesses to rank high on search engines and social media platforms. Why do they want this? Well, because of the number of online users and Google searchers out there. The higher a business ranks, the more chances it has to connect with online users. One of the most effective digital marketing strategies that can help you grow online is a great animated video.

Animation can do wonders for your business. However, in order to gain all the benefits animation has to offer, you need to make a great one. So, what makes a great animated video? Keep reading on to find out!

1. A Clear Story

Animation opens the doors of creativity for you. You have all the tools you need to bring any complex idea or topic to life in a simple and interesting way. Therefore, in order to deliver a clear message through your animated video, you need to come up with a strong script before getting into the whole animation process.

Your message should be easy to understand and there shouldn’t be any statement or jargons that could light up confusion.

2. Entertaining

An animated video should have the capability to instantly connect with the audience and keep them engaged. This means the video should comprise a solid story to tell along with attractive visuals. The combination of good visuals and audio play a keen role in making a great animated video that brings in good results for the business.

3. Short Length

Generally, animated videos that last around 30 – 90 seconds long get the most attention. People might not be willing to invest more time in the animated video unless it’s a how-to use video or tutorial. So, if an animated video is produced to convey a message regarding a product, service, or the brand itself, short videos work best.

4. Tailored According to the Audience

The whole purpose of an animated video is to connect with the audience. The only way this is possible is if the animated video style and everything that goes into the animated process is created according to the audience. For instance, an animated video targeted at a young audience would require a completely different tone and style than a video aimed at an adult audience.

The best-animated videos are those that have been created with the audience in mind!

Benefits of a Great Animated Video

The points we’ve mentioned above can save you from investing your time and efforts in creating an animated video that doesn’t work out. Following the tips above will allow you to create an animated video that brings your business the following two benefits;

Brand Recognition & Awareness

The biggest challenge every brand faces is to create a strong brand appearance online. In order to do this, a business must first gain recognition and awareness. With the help of a great animated video, you can expect your brand to become more visible online in a short time span.

Better Rankings

Animated videos have proven to help businesses rank higher on search engines and gain a good online presence. In fact, the presence of good animation on a site indicates Google to rank the site higher because users have a demand for great media content. Therefore, good animation will get you to the top!

Final Thoughts

Creating a great animated video can do wonders for your business. However, in order to do that you need to know what makes a great animated video. Therefore, we’ve mentioned the 4 crucial aspects of a great animated video for you.

If you need professional animation services, Animation Agency can help you! Visit our website, or call us at 0800-314-4049

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