3D animation is the process of creating images with specific software. It is the process of producing realistic objects that represent the physics of the real world. As the world has moved online, businesses are using 3D animation to promote, advertise, and communicate what they have to offer in a more effective and engaging manner.

So, if you want to take a ride into the world of 3D animation and use it to benefit your business, you’re in the right place. Here you will find what 3D animation is all about. We’ll be presenting you with a quick and informative guide on how to make a 3D character design as well! Keep reading on as this will surely help you to understand 3D animation completely!

What’s so Good about 3D Animation?

In the digital and highly competitive world we live in, running a business surely is no joke. Every business knows without implementing solid digital marketing strategies, connecting with the audience and influencing them to engage is impossible. One effective digital marketing strategy businesses use today is 3D animation. And, there are several reasons for why businesses are doing this;

Flexibility & Creativity

One of the most essential powers of 3D animation is flexibility. In the world of 3D animation, you can do almost anything. Creating an object, element, character that has the same characteristic real-life objects do is quite impossible, right? Well, not with 3D animation!

Fast Communication

This one is quite obvious. Generally, businesses create 3D animated videos that last around 60 to 90 seconds. Within this short time frame, a business is able to communicate what they stand for and have to offer in an interesting and effective way.

Deliver Message with Authority

Marketing with 3D animation becomes highly effective. This is because the audience instantly develops a connection with the 3D animated character. In fact, 3D animation is a great way to express a message that can be hard to do without the use of conceptual animation.

The purpose of marketing is to draw the audience’s attention, get them to interact, and keep them hooked until the message is completely delivered. With the help of 3D animation, a brand can do all of this with ease.

3d Character Creation Process Step by Step

Now that we’ve covered what makes 3D animation so great, it’s time to get into the process of creating 3D animated characters. Below is our short guide on how to create 3D animated characters;

Character Design

You need to kick start your 3D animated character design process by first creating the character design. In this step you will simply have to create your character design. This part of the 3D character design process doesn’t require any 3D animation. Here you will only be focusing on the look of your character.

Once you’ve got the character design you wish to work with, you will have to move on to the next step of the 3D animation creation process.

3D modelling

3D modelling is the process of developing a mathematical representation of a 3-dimensional surface of an object with the help of specialized computer graphics and software. In this stage of the 3D animation creation process you will be sort of sculpting the character using 3D modeling software.

In the 3D modelling process, you will come across two things, curve modeling and digital sculpting. Curve modeling refers to the surface of a 3D character to be defined by curves, which are influenced by certain weight control points. Digital sculpting will help to give the character a highly detailed, organic, and smooth touch.

Skeletal Animation

This is a technique in computer animation which is used to give the character two representations; a surface representation and a hierarchical set of interconnect bones. As you might get an idea from the name itself, skeletal animation is a form of conceptual animation design in which the character is given a skeleton appearance.


This is the final step in the 3D animation character design process. In this stage, it is all about the animation of the 3D animated character. This process is about creating a motion and shape change illusion in the 3D character’s supposed movement.


As you can see, we’ve mentioned the 4 steps of the 3D character design process and also some benefits of using 3D animation as a marketing strategy. Hopefully, this article has provided you with the information you were looking for. If you’re looking for more information blogs, check out our website!

If you are looking for professional animation services, Animation Agency is the best there is. visit our website, or call us at 800 314 4049



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