In the digital era we live in, people are becoming more aware of certain terminologies such as graphic designers, UI designers, UX designers, and Illustrators. The reason behind this is because when it comes to marketing your business, idea, or opinion, digital marketing has become the new norm. It’s a more effective strategy that many businesses have adopted in order to convey clear and crisp information. Today, we are going to be mentioning what the term illustration refers to, what role it plays in the digital marketing world, and the styles/types of illustration you should know about.

What Does Illustration Refer to?

You might have heard the term before, but might not have a clear picture of what it refers to. Well, an illustration is basically a decoration, interpretation, or visual explanation of a concept. The concept, text, process designed for clients while working with images is known as illustration. Generally, this is the task of an illustrator, but most of the time a graphic designer works closely with the illustrator. However, it is the job of an illustrator to draw or paint images and upload them. On the other hand, a graphic designer uses those images to create layouts using computer software.

The Types of Illustrations

Now that we’ve covered what illustration is. Let’s head into our main focus of this blog. The types of illustration are something almost every illustrator should be good at. Therefore, we’ve mentioned them below for you. The style of illustration we’ve mentioned play a huge role in the digital marketing world. Many digital marketing agencies prefer to hire illustrators who have a firm understanding of each type of illustration we’ve mentioned below.

Let’s clarify what we mean by the style of illustration first. The style of illustration basically refers to a particular design or genre. The six styles of illustration are as follow;

  1. Concept art
  2. Comics and graphic novels
  3. Books and publications
  4. Advertisement illustration
  5. Packing illustration
  6. Branding illustration

Now, let’s get into the explanation of each type of illustration!

Concept Art

This type of illustration concept came up first in the early 1930s and was used by Disney and the automotive industry. This illustration includes fantasy illustrations, gaming illustrations, animation, and one-page fine illustrations. An illustrator creates a number of concepts for a particular theme and the client can go ahead and choose which one’s best for further development.

Comics & Graphic Novels

When it comes to expressing ideas or concepts using a series of still images, comics illustration is the best way. Comics are the medium combined of visual information, data, or text that expresses a narrative or story.


Illustration is quite popular in books because it entices the reader to check out the book. In short, an illustration gives the book an eye-catching and attractive appearance in order to grab and hold the attention of the reader.


The purpose of using illustration is mainly because of the attention-grabbing nature it has. Therefore, many businesses use unique and creative illustrations to express the nature of their business, product, or service. This ultimately results in more people recognizing the business and what it has to offer.


As the food and product industry has tough competition, it’s quite crucial for a brand to make their product stand out from the competition. Illustration adds a unique and attractive look to the product’s packaging and design. Therefore, increasing the chances of your product being chosen by consumers.


When it comes to branding, illustration helps a business come up with a logo that aligns with the brand. Branding becomes easier and more effective with this type of illustration. In order to make your branding impactful and memorable, illustration can be quite useful.

Hire The Best Illustrator

When it comes to animation, having a professional illustrator to help you out is always a good idea. This is because they possess the skill and knowledge required when it comes to illustrations. Therefore, when hiring an illustrator, make sure to check out their portfolio or contact a professional animation agency for help.

If you’re looking to hire the best illustrator, Animation Agency comprises a team of very skilled and talented designers, developers, and illustrators. They can create an illustration with a unique style and quality. Animation Agency is ready to serve you with the best services in order to meet your needs in different styles of illustrations. Visit our website, or call us at 800 314 4049



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